olzlong.blogg.se - Where is the audience setting icon on facebook

You must create a program using our program builder.

You must select Customer list as your Custom Audience source.

You can only use a Custom Audience type list in your Facebook Ads Manager.

You must have or be linked to a Facebook Business account.

This extension allows you to create multiple profiles for a Facebook Audience channel. This helps you to maintain and grow your audiences easily and improve your retargeting efforts. Use the Facebook Audience channel extension in programs to automate adding and removing contacts to your Facebook audiences.

With how detailed and involved Facebook’s interests and behaviors can be, they are vital to any Facebook advertising strategy.Learn to use the Facebook Audience node in your programs to add and remove contacts from your audience. You can target them with an ad to spruce up their new car with a brand-new seat cover! You would probably be looking at new vehicle buyers since they likely need your product. Within that behavior you can filter for things like, motorcycles, owners, new vehicle buyers, new vehicle shoppers, and purchase type. Here’s a big list of what kind of behaviors you can filter for:Īnd the best part is-just like interests- each individual behavior has subcategories relating to it.įor example, consider the Automotive category. It can target for everything from purchase behaviors to the type of device a person is using. That’s why it’s important that your ads are only seen by those who have a high probability of not only clicking but acting on your call-to-action as well. Unfortunately, that click and non-conversion cost you money. What if someone sees your ad, thinks it’s for a product they would like, clicks on your page, and then does nothing? That means you pay Facebook every time someone clicks on your ad.īut here’s the catch. As you might be aware of, Facebook Ads operates on the pay-per-click model. These criteria boost the likelihood of your ad not only being seen but clicked on as well. You can set up your ads to display for people based on a bunch of different criteria, including: This powerful tool cuts through the massive number of users to find the right ones for you.Īudience Insights lets you pinpoint exactly who would be interested in your business. How do we do that? Facebook has a pretty epic tool at your disposal called Audience Insights. And, as great as your business might be, not all of those users are looking for your products.

Your target audience should be the people who are most likely to buy your product or service.įacebook currently has 2.6 billion users worldwide. First, what do we mean by “target audience?” All that means is the market you’re advertising to.